Apple Introduces New AirTag With Expanded Connectivity Range and Improved Findability

Apple has officially unveiled the next-generation AirTag, bringing meaningful upgrades to its popular item tracker. Designed to make locating everyday essentials easier than ever, the new AirTag features enhanced Precision Finding, a longer Bluetooth range, and a significantly louder speaker—all while maintaining Apple’s strong commitment to privacy, security, and sustainability.

Since its debut in 2021, AirTag has become one of Apple’s most useful accessories, helping users around the world recover lost keys, wallets, luggage, bicycles, and even critical medical supplies. The new AirTag builds on that success with smarter technology and improved performance.

What’s New in the Latest AirTag?

Apple’s updated AirTag focuses on better range, louder alerts, and wider device compatibility, making it easier to find misplaced items both nearby and far away.

Powered by Second-Generation Ultra Wideband Chip

The new AirTag is powered by Apple’s second-generation Ultra Wideband (UWB) chip, the same advanced technology found in the iPhone 17 lineup, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11.

Thanks to this upgrade, Precision Finding now works from up to 50% farther away than the previous generation. Using a combination of haptic feedback, visual cues, and audio guidance, users can quickly track down lost items with pinpoint accuracy.

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Longer Bluetooth Range and Louder Speaker

Apple has also upgraded the Bluetooth technology inside AirTag, allowing it to be detected from a wider distance. In addition, the internal redesign makes the new AirTag 50% louder than before.

• Hear your AirTag from up to twice the previous distance
• New, distinctive chime makes alerts easier to recognize
• Ideal for finding items hidden under cushions, in bags, or around the house

These improvements ensure faster recovery, even in noisy or cluttered environments.

Precision Finding Now on Apple Watch

For the first time ever, users can use Precision Finding directly on Apple Watch:

• Apple Watch Series 9 or later
• Apple Watch Ultra 2 or later

This brings a powerful, hands-free item-finding experience right to the wrist—perfect when your iPhone isn’t nearby.

Find My Network and Share Item Location

The AirTag continues to rely on Apple’s Find My network, a secure, crowdsourced system of millions of Apple devices worldwide. If an AirTag is outside Bluetooth range, nearby Apple devices can anonymously help relay its location back to the owner.

Share Item Location With Airlines

A major enhancement is deeper integration with Share Item Location, an iOS feature that allows users to temporarily share an AirTag’s location with trusted third parties—such as airlines.

Apple has partnered with over 50 airlines globally to support this feature. According to SITA, airlines using Share Item Location have reported:

• 26% reduction in baggage delays
• 90% reduction in unrecoverable (“truly lost”) luggage

Location access is:

• Secure and encrypted
• Limited to authorized personnel
• Automatically disabled once the item is recovered
• Expired after seven days or stopped anytime by the user

Industry-Leading Privacy and Security

Apple continues to lead the industry in privacy protection. The new AirTag is designed exclusively for tracking objects—not people or pets—and includes multiple safeguards against misuse.

Key security features include:

• End-to-end encrypted location data
• No location history stored on the AirTag
• Frequently changing Bluetooth identifiers
• Cross-platform alerts for unwanted tracking

Even Apple cannot see an AirTag’s location or identify devices that helped locate it.

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Environmental Responsibility

The new AirTag supports Apple 2030, Apple’s goal to become carbon neutral across its entire footprint.

Sustainability highlights include:

• 85% recycled plastic in the enclosure
• 100% recycled rare earth elements in all magnets
• 100% recycled gold plating in Apple-designed circuit boards
• 100% fiber-based, recyclable packaging

Apple proves that advanced technology and environmental responsibility can go hand in hand.

Accessory Compatibility and Pricing

The new AirTag keeps the same form factor as the original, making it compatible with all existing AirTag accessories, including Apple’s FineWoven Key Ring, which is made from 68% recycled content and comes in five stylish colors.

Pricing:

• $29 for a single AirTag
• $99 for a four-pack
• Free personalized engraving available via Apple.com and the Apple Store app

Final Thoughts

With enhanced range, louder alerts, Apple Watch support, and expanded airline partnerships, the new AirTag sets a higher standard for item tracking. Combined with Apple’s unmatched privacy protections and sustainability efforts, it remains one of the best item finders on the market.

Whether you’re traveling, commuting, or just trying to keep track of daily essentials, the next-generation AirTag makes finding what matters faster, smarter, and more secure than ever.